# Illustrative Monthly SEO Report Example

**All figures are invented for teaching. This is not a report about bikeshtamang.com.np, a client result or a growth forecast.** The comparison uses two equal 28-day periods to demonstrate arithmetic; a real monthly report must record its actual dates.

## Scope

- Previous: illustrative Period A, 28 days.
- Current: illustrative Period B, 28 days.
- Search scope: fictional property, Web, all countries, all devices, no query/page filter.
- GA4 and revenue: unavailable in this example; no session or lead claims are inferred from clicks.
- Data limitations: synthetic example only; no account connection or source export exists.

## Executive summary

Impressions and clicks each increased by 25%. CTR stayed at 1.60%. These totals do not establish which page changed, whether US visibility improved or whether a title edit caused the difference. The next action is to inspect page/query segments before selecting a content change.

## Search performance

| Metric | Period A | Period B | Change |
| --- | ---: | ---: | ---: |
| Impressions | 6,000 | 7,500 | +1,500 (+25%) |
| Clicks | 96 | 120 | +24 (+25%) |
| CTR | 1.60% | 1.60% | 0.00 percentage points |
| Average position | Unavailable | Unavailable | Not calculated |

Arithmetic: 96 / 6000 = 0.016; 120 / 7500 = 0.016; (120 - 96) / 96 = 0.25; (7500 - 6000) / 6000 = 0.25.

## Business outcomes

GA4 sessions, key events, qualified inquiries and revenue are unavailable. Search clicks are not substituted for those metrics. Measurement validation remains a separate task.

## Interpretation and actions

| Priority | Evidence | Action | Owner | Due / review | Completion evidence |
| --- | --- | --- | --- | --- | --- |
| 1 | Only site totals are illustrated | Compare page/query segments using the same filters | Assign before real use | Set actual dates | Saved filtered comparison |
| 2 | Business outcomes unavailable | Validate chosen session scope and inquiry event | Assign before real use | Set actual dates | Documented event test and definition |
| 3 | No audience breakdown supplied | Add a separate US-filtered comparison if that audience matters | Assign before real use | Set actual dates | US comparison with scope recorded |

No title change or new article is prescribed solely from these totals. Select the action after inspecting the relevant page, intent and measurement evidence.