Seed expansion & mining
Your niche mined through tools, competitors, autocomplete and real customer language.
Keyword Research
Find the searches that actually turn into customers.
Keyword research is the map for everything else in SEO. I find the terms your audience really uses, sort them by intent, and turn them into a content plan that ranks and converts.
1000sof candidate terms distilled into a focused plan
4intent types mapped: informational, navigational, commercial, transactional
100%of chosen keywords tied to a page or a content brief
What’s included
Search intent classification
Every keyword tagged by what the searcher wants — so pages match expectations.
SERP & competitor analysis
Live results analyzed: who ranks, with what format, and how beatable they are.
Keyword clustering
Terms grouped by shared SERPs into topics — one strong page per cluster, not ten weak ones.
Difficulty vs. opportunity scoring
Volume, difficulty and business value balanced so effort goes where it pays.
Content calendar mapping
Clusters sequenced into a publishing plan with briefs your writers can run with.
How I work
- 01
Discovery & seeds
Your products, audience and current rankings define the starting universe.
- 02
Expansion & clustering
The universe expands to thousands of terms, then collapses into clean topic clusters.
- 03
Intent & SERP validation
Each cluster checked against live SERPs — no guessing what Google wants.
- 04
Plan & prioritization
A sequenced roadmap: what to create, what to optimize, and in which order.
Tools I use
Questions people ask
Long-tail or head terms — which should we target?
Both, sequenced. Long-tail terms build traction and prove topical authority; head terms become winnable once that authority compounds. The plan maps the progression.
How often should keyword research be refreshed?
A full refresh yearly, with quarterly check-ins — search behaviour shifts, new competitors appear, and Search Console reveals terms you never planned for.
Do you cover local keywords?
Yes — “near me” patterns, city modifiers and Google Business Profile categories are part of the research for any business with a physical or service area.
How do you measure whether the research worked?
Every keyword is tied to a page, so success is concrete: rankings for mapped terms, organic traffic to mapped pages, and conversions from that traffic in GA4.
Ready to grow your organic traffic?
Tell me about your site and your goals — I’ll reply with an honest take on whether keyword research is the right next step.