SEO notes from the field
Guides and playbooks written from real client work — no recycled listicles. Technical SEO, AI search, keyword strategy and the boring fundamentals that actually move rankings.
How to Get Your Brand Cited by AI Search in 2026
AI Overviews, ChatGPT and Perplexity now answer questions your customers used to type into Google. Here is how to become the source those answers cite.
Read the post → TECHNICAL SEOCore Web Vitals in 2026: A Practical Guide to LCP, INP & CLS
Passing Core Web Vitals is not about chasing a Lighthouse score. It is about fixing the three moments users actually feel. A field guide from real rebuild work.
Read the post → TECHNICAL SEOJavaScript SEO for React Sites: What Google Actually Sees
React sites can rank perfectly well — and fail invisibly. Here is how Google renders JavaScript, where it breaks, and how to check what the crawler really sees.
Read the post → STRATEGYKeyword Clustering by Intent: Research That Drives Revenue
Chasing search volume produces traffic that does not convert. Clustering keywords by intent — using the SERPs themselves as evidence — produces pages that rank and sell.
Read the post → LOCAL SEOLocal SEO in 2026: How to Win the Google Map Pack
For local businesses, the map pack is the real page one. The playbook that took a dental clinic to the top 3 — and grew new-patient calls by 160%.
Read the post →Prefer results over reading?
Tell me about your site and I’ll tell you which of these playbooks applies to it.