Case studies.

The challenge

Orrog needed to build durable organic visibility while keeping paid search profitable. Rankings were inconsistent, technical issues were limiting how well Google could crawl the site, and the paid and organic efforts weren't working together.

The strategy

A combined search strategy: repair the technical foundation, win organic rankings through on-page and content work, and use tightly-managed Google Ads to capture high-intent demand immediately — with organic and paid sharing keyword insight rather than cannibalising each other.

What I did

• Full technical SEO audit and fixes — crawl, indexing and site speed
• On-page optimization across priority commercial pages
• Keyword-driven content plan built around search intent
• Google Ads restructure, negative-keyword strategy and ongoing management
• GA4 & Search Console reporting to track organic and paid together

The outcome

A healthier, faster site with steadily climbing organic visibility and a leaner, better-targeted paid account — two channels finally pulling in the same direction.

The challenge

Travel is one of the most competitive niches online, with established operators dominating the results. Kailash Trip Planner needed visibility for valuable trip and trek keywords, plus paid campaigns to fill the funnel while organic authority built.

The strategy

Build topical authority around destinations and treks through structured, genuinely useful content; fix the technical and speed issues holding the site back; and run targeted Google Ads for seasonal, high-intent searches.

What I did

• Destination & trek content architecture built around search demand
• Technical SEO and site-speed improvements
• Local and travel keyword targeting
• Seasonal Google Ads campaigns aligned to booking windows
• Ongoing reporting tied to enquiries, not vanity metrics

The outcome

Stronger organic presence for the treks that matter commercially, supported by paid search that scaled up through peak season and eased off in the quieter months.

The challenge

The brand had great trips but limited search visibility and inconsistent paid results. It needed both a stronger organic footprint and paid social that reached the right adventure-minded audience efficiently.

The strategy

Grow organic reach with content targeting real traveller questions and destinations, while running Meta (Facebook & Instagram) campaigns to build awareness and drive enquiries — using audience and creative testing to bring the cost per result down.

What I did

• Content SEO around destinations, itineraries and traveller intent
• On-page and internal-linking improvements
• Meta ad campaign setup, audience testing and creative iteration
• Tracking so organic and paid enquiries could be measured cleanly

The outcome

A broader organic footprint and more efficient paid social — a healthier mix of "found us on Google" and "saw us on Instagram" enquiries.

The challenge

The bakery needed a professional online presence that looked appetising, loaded fast on phones (where most customers would find it), and was built correctly for search from day one — not bolted on later.

The strategy

Design and build a clean, mobile-first site with genuine attention to performance and on-page SEO, so it would both convert visitors and stand the best chance of ranking locally.

What I did

• Custom, responsive front-end build
• Image optimization and fast Core Web Vitals
• Semantic HTML, clean heading structure and Local Business schema
• On-page SEO and Google-ready technical setup

The outcome

A fast, credible website the bakery can grow on — combining the front-end build and the SEO foundation in a single handover, with no gap between "developer" and "SEO".