A slow, clunky website loses rankings and customers every day. I optimize speed, on-page SEO and user experience so your site loads fast, ranks well and turns visitors into leads.
Your website has two jobs: rank in Google and convert the people who arrive. Website optimization improves both at once — because the same things that frustrate users (slow loads, poor structure, weak messaging) also hurt your rankings.
Because I write front-end code, I can make real performance changes — not just install a plugin and hope. Cleaner markup, optimized assets and better rendering translate into genuine speed gains and Core Web Vitals scores.
Page speed and Core Web Vitals are Google ranking signals, and faster sites also convert more visitors — so speed benefits both rankings and revenue.
CRO improves the percentage of visitors who take a desired action — enquiry, purchase, signup — through better UX, messaging, page structure and testing.
Yes. I optimize custom-coded, WordPress, WooCommerce and Shopify sites — the techniques adapt to the platform.